Are you the only one who can’t stop at one bowl of chips?

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After last weekend did you feel you were the only one who could not stop at the bowl of chips?

Or maybe it was some other snack food?

You had to have more!

You are not alone.

I’ve had several desperate messages from people who said they “blew it” completely on their diet last weekend.

Usually it was on packaged foods, chips, cookies, snacks, or what they called “junk food”.

They didn’t know what went wrong and they couldn’t stop.


Have you not heard of the Bliss Point (food)?

Look it up on the internet.

“The bliss point for salt, sugar, or fat is a range within which perception is that there is neither too much nor too little, but the “just right” amount of saltiness, sweetness, or richness. The human body has evolved to favor foods delivering these tastes: the brain responds with a “reward” in the form of a jolt of endorphins, remembers what we did to get that reward, and makes us want to do it again, an effect run by the neurotransmitter, dopamine. Combinations of sugar, fat, and salt act synergistically, and are more rewarding than any one alone. In food product optimization, the goal is to include two or three of these nutrients at their bliss point.”

What makes you think you are not human?

What makes you think you override the brain from doing what it is designed to do?

Me, I choose to avoid the engineered foods entirely. None of us has willpower against it.

Seriously. Holiday weekends have their own built in emotional soup of stress with family, travel, lack of sleep, noise, and all kinds of things that already wear off what willpower you might have had.

Then add in foods that are SPECIFICALLY DESIGNED to defeat any ounce of willpower that might have been left.

You did not fail. But you did what the “designers” wanted you to do. And those companies would like you to keep buying that crap. That’s how they make their money.

No judgement. But it’s something to keep on mind as you make those little choices every day.

Some of us decide that we want some areas in our lives where we are not bombarded with engineered foods.

We can decide not to have them in the house.

We can still OWN what we put into our body.  We just might have to change our environment and make it one for success.

We all continue to evolve with diet as we try new things, and we roll with the seasons.

The main thing to remember is that there is certainly nothing wrong with you.

Go into this weekend knowing that.

And go into the weekend claiming your own victory.

Never give up
Never settle
Live your dream

-Coach Roberta


About Roberta Saum

Roberta is a 56 year young Elite Trainer at 1st Phorm. She achieved her fitness dream at age 50 here at The Venus Factor. She is a Fitness Consultant/Motivator for Hopelessly Romantic Media Productions, Venus Factor Coach, Product Developer, Brand Ambassador, Contest Administrator, Author, Editor in Chief for the Venus Factor, and 1st Phorm Ambassador.

More about Coach Roberta

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