Ask Nicola; Can Food Be a Reward?

Eating healthy and staying fit is a gift to yourself.

Eating healthy and staying fit is a gift to yourself.


Can food be a reward?

  • Should food be used as a reward or punishment?
  • Why do we say “I deserve this” for a food treat?
  • Will some of this behavior make healthy eating seem like deprivation?
  • Eating well is taking care of yourself and nourishing yourself.


  • Is rewarding yourself with food an excuse?
  • Is rewarding yourself with food opening yourself for overindulge?
  • How do you feel after reward yourself with food?


  • It is seductive and dangerous.
  • Are you seeing your fitness program as a punishment?
  • Or is your program a gift to yourself?


  • It should be.
  • exercising is caring for yourself.
    • Do the best you can for yourself.
    • I deserve to be fit.
    • I deserve to be healthy.
    • It is a daily practice.

Nicola and John talk about what to do to change your mindset if you need to.

Dr. Nicola Bird

Nicola’s Online Program

Listen to John’s interview with Dr. Nicola Bird here, and please “like” it when you’re done:

About Roberta Saum

Roberta is a 56 year young Elite Trainer at 1st Phorm. She achieved her fitness dream at age 50 here at The Venus Factor. She is a Fitness Consultant/Motivator for Hopelessly Romantic Media Productions, Venus Factor Coach, Product Developer, Brand Ambassador, Contest Administrator, Author, Editor in Chief for the Venus Factor, and 1st Phorm Ambassador.

More about Coach Roberta

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